Eventually a writer has stop writing off their head and realize something: how will I present myself? Personally, I can write without thinking too much and not concentrate on presentation, the pieces come out sounding good, but these may be “experimental” works or pieces in retrospect. Better still, is to settle on a presentation that suits me best. I can learn from other people’s presentations in any genre, but the trick is to know which is more like me. When it clicks, I know it. And suitable inspiration can come in unusual and unexpected places. More on this later.
I’ve heard it said that it’s better not to use cliches in one’s writing and it’s better to say it a more imaginative, colorful way. Eschewing that rule, I used two cliches in a 200-word article I wrote some years ago and I didn’t mind. I didn’t consider them cliches, but still quite inventive and keeping their flavor. But I did reverse their wording, so that “to be or not to be” was “to go or not to go” and “mountains into molehills” became “molehills into mountains”. A twist I quite enjoyed and I’m sure my readers did. Or moaned.
A good editor will never embarrass a writer. They will not publish your piece if it’s going to make you sound less than what you are. Sometimes, writers write pieces that may sound good on the surface, and they send it to the publisher. The editor reads it and puts it on hold, lets it marinate, and comes back to it. The editor rejects the piece and sends you a rejection letter. Once you get the letter and have another look at the article they rejected, you may agree, that the editor was right not to publish it. That how it has worked, at times, for me. The piece is just going to embarrass the writer and probably the publication. A good editor will reject the piece because the piece would have made you look dumb–as well as protecting the reputation of their publication. Editors care about the image they are projecting. Your brand counts, does it make their publication look good to their readers? Of course, the piece may have sounded terrible, anyway.