Cold calling is a lonely business. After all, cold calling is just what it says it is. It’s cold because one is calling some one out the blue who may not want your business. And if they don’t want your business, it’s a cold spear to the heart. Nevertheless, a writer may do cold calling at some stage or throughout their life. Cold calling has various forms, such as taking your business to the streets and knocking on doors and doing the rounds calling people up on the phone, but that was the 90’s.