One of the things a writer must do is research where he is going to submit his work. If not going independent, but still going it alone (without an agent), the writer will ask himself, is there a suitable traditional book publisher for me? Some factors for a bad or good fit include:
A bad fit for an author going it alone with the aim of getting into a traditional publisher:
1. The publisher will only accept submissions from agents.
2.The publisher does not accept unsolicited submissions.
3.The publisher needs the author to promote his work, but the author wants to leave that side to the publisher.
4. The publisher’s writer’s guidelines are unsuitable.
5.The books already published by the publisher aren’t a good fit with the author.
A good fit for an author going it alone with the aim of getting into a traditional publisher:
1.The publisher accepts submissions that don’t come via an agent.
2.The publisher accepts unsolicited submissions.
3.If the author does not like promoting his work, the promotion of the book is mostly publisher.
4.The publisher’s writer’s guidelines are suitable.
5.The books already published by the publisher are a good or reasonable fit with the author.
Maybe the writer can compromise a little to get in there, but it might not be a happy fit. Myself, I’m down to one suitable book publisher using the criteria above — the others weren’t a fit, in the inspirational market.