The printing press is struggling so it seems. This affects every freelancer who ever was and every will be. It’s harder to get your work in print now than it used to be. Your work has to be tailored made, specific, and top notch. It is all geared towards what the newspaper requires, for their audience, but even more tailored made then before, because there is more competition. So a freelancer had better be on top of it if they are to get into print.
I was reminded of what seems to be a smaller media now–this being the print media, as they are competing with digital–when a postcard arrived in the post.
The postcard in my letter box, “To the householder”, had a promotional code. I could get a free four week trial of the newspaper if I entered the code on their website. Then they would discuss with me whether I wanted a subscription–which I would have to pay for.
It sounds desperate, but I kind of got it. The printing press is finding ways to hook people into their print products, in a digital age. They must find ways to compete or be obsolete in the foreseeable future. I understand.
It all starts with something free. Then you’ll have to pay at a discount. And later on you’ll pay the full price and they hope you will stay with them through the long haul.
People so often get their news from the internet, but if you are one of the ones who would take up their offer, what would persuade you?
The free trial may. But that’s only for four weeks, then it’s over. Not much of an incentive over the long haul. But if the newspaper is free for twelve months then that would be different, a real deal. Someone may take up that offer. However, what newspaper can afford it? They are trying to compete in the digital marketplace, not drown themselves.
If you seriously considered taking up their offer, then you would take up the free trial to assess the product. Is it good? Is it worthwhile? More importantly, do you need it? This last question is pivotal, because there are so many competitors out there. What are your media needs?
You have to decide if this product fills your media news needs. This is the risk the newspaper takes. They already have an internet presence, but they want you to buy their newspaper which has been around longer. If they lose sales, they will have to think about another model–using the internet and go completely website based.
Then they are competing with other media outlets on the internet while the survivors in the print media battle it out between themselves. It’s a vicious cycle.
In today’s print media world, some will die, and a few will survive. The product that the newspaper is offering had better be bigger and better in order to stay afloat, but there are ways of delivering a media product for cheaper overheads. But that may not be bigger and better. It’s a dog eat dog newspaper world out there.
I’m not going to take up the free trial. Then, I’ll be in their system. They don’t let go easily. But if a writer would research the market by taking up the trial, to submit their work, they’d be competing with writers already there and they are competing with each other. Why die striving?
Onto the next thing…